There are many benefits that come from having social media be a part of your business. It allows you to engage with the public, to convert on-the-fence onlookers into revenue-generating clients, and to address customer service issues. Here are five ways your business can benefit form social media.
Strong Internet Presence
After creating a profile a way you can garner a strong social media presence is by searching on whichever social media site you’re on for a community of people/profiles interested in your field. Make your presence known and join the conversation. Make sure to make your own posts and introduce a call to action to encourage people to go to your page and thus being informed of your product/service.
Social media increases your business’ exposure and the traffic to your site. It also creates interest in your product and/or service, and gives you the opportunity to offer promotions or specials. Many social media outlets can help create revenue. For example, using a social media site such as Pinterest can help bring in new customers. About 1 in 5 Pinterest users “pin” something they later buy online. Also studies show that buyers who refer to an online site from Pinterest are 10 percent more likely to buy.
Many people use social media as a platform to be able to voice their experiences with a product or service. If people are voicing good things about their experience with you that’s great! If you hear a negative comment, you can set the record straight. The best part about social media is that’s it is conversational in nature. People want to talk. Reach out, and you’ll be pleased with the results. Great customer service and interaction is always a good thing.
Search Engine Optimization
As much as word-of-mouth works and can be a great thing, many people use Google to search for whatever product or service they may need. Having active social media accounts on different social media outlets can help place your company higher in page rankings and more likely to show up in a search.
Simple as that! Most social media is free so having a page that increases your Internet presence is the cheapest form of marketing there is. As mentioned before, through social media you can inform customers of your product, tell them about any specials or discounts, interact with them and be able to make any major business announcements.
Social media is something that everyone should make a part of their business. As you have read, many benefits come from it.