Staging is an important aspect of selling your house, but did you know that simply staging can increase the value of your Houston house? In this video interview, Deborah Healon and Brian Spitz describe why.

Brian:        Hi. I’m Brian Spitz, president of Big State Home Buyers. We are a company that buys houses fast from individuals who want to close quickly and sell a house as is.

Today we are talking with Deborah Healon, who is an international designer. And we want to talk a little bit about staging, because you have some experience staging. Staging a property before you sell it as an individual seller.

So tell us a little bit about the value of staging a property before you put it on the market.

The Value of Staging a Houston Property

drapes-300x225Deborah:  Yes. Great. Thank you, Brian. People don’t realize that when you’re an interior designer, you hold different hats. So if you’re a professional interior designer, degreed and gone through all the architecture classes and everything, you can do just about anything that relates to interior design with a home.

Which staging come into that. And I talk about that also in some seminars that I give. So what people don’t understand when they stage and they don’t want to hire somebody professional is that you want to sell that home. That home you can get much more profits on, like 57% more money if you stage it properly.

And if the market’s right, especially with the market the way it is, there are three to five contracts on a house. If you do have it staged, it’ll even get more money. Sometimes want to keep what we’ve staged with.

Staging Basics

The benefits of staging are just unbelievable. But when you stage, you have to take your dark walls and make them lightweight, light color, I’m sorry. You have to make them a light color. And you have to make sure that the kitchen counters are all cleaned up. We do that. We put artifacts on the counter. We make the home look like a model home.

We make sure that the odor is out of the house from any of the animals. Closets are all cleaned. The clothes are done properly, where the wife has all her clothes with her white blouses. The husband has all of his shirts, plaid with plaid. Pants are all hung properly.

The benefits then of that will be great if they do things to make their house look nicer.

When you remodel a kitchen, it’s 110 percent you get back. When you remodel a bathroom, it’s 70 percent.

Remodel and Stage Older Homes

So right now, if people have older homes and they want to remodel to stage, let’s say, you can have that done. We do that also. We can go to Home Depot and buy pre-fab Formica. You can put new cabinets in. This will bring them a lot of money.

And then go through the house. Make sure there’s no sheetrock yellow stains. You have to fix that when you’re staging. You have to make sure doors open properly and they’re not off-level. And if you’re going to go in and you’re going to stage, then we can bring in a carpenter to help with that.

You have to make the home feel warm, comfy and cozy for a family. You have to have your sofa and your chairs properly arranged for the ergonomics of the family use. Ergonomics is a word that I use. I teach it a lot because I used to teach at the University of Houston Architecture.

Ergonomics of Staging a House

What people don’t realize is when you are staging; there are ergonomics into what you do. That’s why when you use a professional, I can go in and I can just take one look at the house and I know what items to bring and to buy to make the house staged.

You ask me any questions you’d like to ask about staging.

Brian:        I just, you know, I remodel lots of houses and they’re always vacant, of course, once they’re remodeled. So I hire a professional to come in and furnish the house, to stage it. At least, the main areas, because a lot of times, if you walk into a staged house, you can just see yourself living in it, as a consumer.

And if you walk into an empty house, then you spend some time focusing on, well, does the couch go there? Does the table go there? What do I put here? But if you just have it laid out by a professional, then someone will walk in and they buy it much faster.

Deborah:  That’s right. That’s called space planning.

And what happens is the woman who thinks that she can just go out and purchase things takes a year to practically get her house done. And then if her husband thinks that she’s like a little bit off key, that she’s like, oh, my God. That walls on an angle. What are we going to do? And they go home and talk. He won’t buy the house.

Because he’ll feel frustrated. Because men make quick decisions. So for the realtor or the seller, okay, on this project, you are better off staging and better off having your blueprint with the scale of the furniture that you want to use. The reason I say scale is if you’re doing a house that’s got two-story ceilings, you don’t want to go and put a real low sofa in that room. You want to scale it to the size of the grandiose-ness of the room, let’s say.

And then you have to space plan, because you have to have the walk-through, the pattern. You don’t want anything to interfere with when somebody comes out of the master bedroom and somebody puts a tree like on the wall. The housewife has the tree, let’s say, hanging over into the hallway. That’s not going to work.

So that’s why when you use a professional, we know how to do things that are going to have a Wow effect. Or when people walk in, it’s going to be like, I want to live here.

Brian:        Right. It makes it a much easier decision for the buyer. And if our sellers want to reach you to get a consultation about staging their property, how can they reach you?

Deborah:  Yes, I would love it if they’d call me. They can call me at 832-715-1300. Ask for Debbie.

Brian:        And I will mention, too, because I know you do this. You consult with realtors to help them learn how to do staging tips for their clients.

So if you are a real estate agent and you want to learn more about staging to help your clients, then you can also call Debbie for that as well.

Deborah:  Thank you so much.

Brian:        All right. Thank you so much. Bye-bye.

Deborah:  Bye-bye.